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Be Yourself
Project type
Apparel Graphics & Print Design
Date
May 2024
I designed the JCPenney Hope & Wonder Pride collection with the core message, "Be Yourself." The collection’s signature print draws its palette directly from the Pride flag, using a unique blending, blurring, and warping technique to create a bold and colorful pattern. This visual approach was used to symbolize the unity of the LGBTQ+ community. 100% of net proceeds from the collection went to the Point Foundation to support LGBTQ+ students.
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