Prep Rally - Boy

This BTS collection for JCPenney 's Xersion brand blends heritage with a modern style, drawing inspiration from classic varsity apparel. I developed a suite of graphic and print designs for the collection, with a primary focus on graphics that draw from vintage sporting event tees and traditional sports design elements. The print component features a modern take on traditional camo, punctuated by a pop of color to complement the collection's palette.