I develop brand identity systems that solve real organizational challenges—not just create pretty logos. My work combines strategic thinking with intentional design decisions that honor each client's unique context and heritage. Whether building complete brand systems or designing targeted communications, I focus on creating sophisticated yet approachable visual identities that are scalable, authentic, and built to represent what makes each organization distinctive.

Apparel graphics and textile designs developed throughout my 18-year career at JCPenney, where I led creative teams and managed high-volume design output across multiple youth brand portfolios (ages 6-18). This work demonstrates technical expertise in production methods, from screen printing and embroidery to digital printing and repeat pattern development, along with the ability to balance brand identity with seasonal relevance and commercial viability. Projects include artist partnerships, pride collections, and trend-driven seasonal campaigns.