ASEC for Lansing Pride

All Saints Episcopal Church was launching a new blessing booth at Lansing Pride and needed cohesive visual materials that authentically communicated a radical welcome to the LGBTQ+ community. Working with existing concepts from previous years, I redesigned and expanded their Pride presence into a unified system that felt genuinely inclusive rather than performative.

I developed three integrated design pieces that created a complete booth experience. The large-format banner was entirely new. I explored multiple design directions and presented options to the church leadership, ultimately creating signage that provided immediate visibility and a welcoming presence in a crowded festival environment. The blessing menu was redesigned from an existing concept, refining the layout and visual hierarchy to make the customizable blessing options more accessible and engaging. The takeaway postcard evolved from the previous year's design, maintaining continuity while improving clarity and visual impact.

I managed material selection and print production, evaluating online printing options to balance quality, budget constraints, and timeline requirements. The design approach accounted for substrate limitations and production methods, creating a cohesive visual language that worked effectively across formats, from large-format vinyl to card stock. Rather than relying on rainbow clichés, the system established a sophisticated presence that respected the intelligence and authenticity of the LGBTQ+ community while clearly communicating All Saints' progressive values and genuine commitment to radical hospitality.