Charles Waller Designs

After 18 years in corporate apparel design, I needed a visual identity that reflected my evolution from textile designer to strategic design consultant, integrating AI. The challenge was to create a brand that honored my traditional design expertise while signaling my forward-looking approach to fashion technology and consulting.

I developed a complete brand identity system inspired by mid-century modern aesthetics: clean lines, geometric shapes, and a vibrant, playful color palette that reflects both professional sophistication and creative energy. The logo uses my initials to create a dynamic, instantly recognizable mark built with precise geometric construction. A custom pattern system, derived from the core logo geometry, adds versatility and visual depth across applications from business cards to digital platforms.

The result is a compelling visual identity that positions me at the intersection of traditional design excellence and emerging technology. The mid-century influence communicates timeless quality and intentional craft, while the bold color palette and geometric precision signal innovation and systematic thinking, exactly the balance I bring to consulting work in fashion AI and product development.