Beacon Cove Marina needed a brand that could carry the weight of over 40 years on Lake St. Clair while feeling built for today's boaters. I developed a lighthouse-anchored identity system — a nod to the marina's namesake and its role as a steady, trusted landmark on the water — paired with a Lake Navy, Signal Red, and Cream color palette that reads as classic Americana without feeling dated. The mark and wordmark were built to scale cleanly from dock signage down to a favicon. Deliverables included brand identity design and a full custom website built in Wix Studio, covering amenities, slips and storage, and contact experiences, with ongoing SEO and content work.