All Saints Episcopal Church needed more than a logo refresh — they needed a visual identity that could authentically represent who they are: a progressive, intellectually engaged faith community where questions are welcomed and "all" truly means all. Their existing branding lacked consistency across digital and print platforms and failed to differentiate them in a crowded religious landscape. I developed a complete brand identity system centered on an open-armed figure — a gesture of genuine welcome that travels seamlessly from building signage to smartphone screens. The mark honors their distinctive mid-century modern architecture while speaking to contemporary audiences. Deliverables included brand strategy and positioning, primary and alternate logo marks, full color and typography system, comprehensive brand guidelines, and website design.