What I do...
Brand Identity
More than a logo. Every engagement starts with strategy — who you are, who you're for, what makes you different — before a single visual is designed. Then I build the complete system: logo, color, typography, and guidelines that hold up across every touchpoint.
Web Design
A website that works as hard as you do. Clean, strategic sites built on the right platform for your business, designed to turn visitors into inquiries — not just look good doing it.
Selected Works
National-caliber craft. One person, start to finish.
With over 18 years leading creative for Fortune 500 brands like JCPenney, Charles Waller brings that same discipline to Michigan business owners — personally. No junior hand-offs, no account managers, no agency markup. Just senior-level work from someone who answers his own phone.
Charles worked with our church to design a new graphic identity and website. I can't say enough good things about Charles's approach. He was studious, professional, creative, and highly competent. If you are looking for someone to bring a truly artistic vision to your design process, who is also highly technically adept, you should most definitely look into Charles's work.
Fr. Andrew Armond
All Saints Episcopal Church
Straightforward pricing,
shaped to fit your project
These figures reflect typical full engagements — but every project starts with a conversation. Many clients begin with one piece and build from there. If you're working with a smaller budget or a defined scope, just say so. There's almost always a way to make it work.
Not sure where to start? The discovery call is free — no pitch, no pressure, just clarity on what your project actually needs.
Brand Identity
A complete visual foundation built around your business goals and market position — not just a logo.
-
Logo system
-
Color & typography
-
Brand guidelines
-
Collateral templates
$8,500 - 12,000
Scoped to your project
Web Design
A website that works as hard as you do — clean, strategic, and built to convert, for businesses with an established brand that need a digital presence to match it.
-
Strategic site architecture
-
Custom design
-
Mobile-responsive build
-
SEO foundation
$5,500 – $7,500
Scoped to your project
Brand + Web
The full engagement — identity and website designed together, delivered by one senior creative from start to finish. No junior handoffs, no account managers.
-
Full brand identity system
-
Website conceived alongside the brand — not adapted to it
-
Typography and color optimized for print and screen
-
One creative vision, no translation layer
$13,000 – $16,000
Scoped to your project
Numbers don't fit your budget? I'm happy to discuss scope and phasing to fit your needs. Reach out — the first conversation costs nothing.
FAQ
You're probably
wondering...
Frequently asked questions
