What I do...
01
Brand Identity
More than a logo. I build complete visual systems — logo, color, typography, and guidelines — that give your business a coherent, professional presence across every touchpoint. Designed for businesses ready to look the part.
02
Brand Strategy
Before any design starts, we get clear on who you are, who you're for, and how you're different. Strategy-first thinking is what separates a brand that sticks from one that blends in.
03
Web Design
A website that works as hard as you do. I design clean, strategic sites that convert visitors into inquiries — built on the right platform for your business, optimized for Michigan businesses that need results, not just something pretty.
Selected Works
World-class creative, delivered locally.
With over 18 years of experience leading creative for Fortune 500 giants like JCPenney, Charles Waller brings a high-calibre strategic lens to the Lansing business landscape. His approach merges senior-level expertise with an AI-forward design process, ensuring boutique-level branding and web design that scales. Every project is handled with a white-glove, one-on-one commitment—no junior hand-offs, just pure transformation and expert craftsmanship.
Charles worked with our church to design a new graphic identity and website. I can't say enough good things about Charles's approach. He was studious, professional, creative, and highly competent. If you are looking for someone to bring a truly artistic vision to your design process, who is also highly technically adept, you should most definitely look into Charles's work.
Fr. Andrew Armond
All Saints Episcopal Church
Straightforward pricing,
shaped to fit your project
These figures reflect typical full engagements — but every project starts with a conversation. Many clients begin with one piece and build from there. If you're working with a smaller budget or a defined scope, just say so. There's almost always a way to make it work.
Not sure where to start? The discovery call is free — no pitch, no pressure, just clarity on what your project actually needs.
Brand Identity
A complete visual foundation built around your business goals and market position — not just a logo.
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Logo system
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Color & typography
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Brand guidelines
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Collateral templates
$8,500 - 12,000
Scoped to your project
Web Design
For businesses with an established brand that need a professional digital presence to match it.
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Strategic site architecture
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Custom design
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Mobile-responsive build
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SEO foundation
$5,500 – $7,500
Scoped to your project
Brand + Web
The full engagement — identity and website designed together, delivered by one senior creative from start to finish. No junior handoffs, no account managers.
Full brand identity system
Website conceived alongside the brand — not adapted to it
Typography and color optimized for print and screen
One creative vision, no translation layer
$13,000 – $16,000
Scoped to your project
Working with a nonprofit or ministry? I regularly work with mission-driven organizations and am happy to discuss scope and phasing to fit your budget. Reach out — the first conversation costs nothing.
FAQ
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Frequently asked questions
